CALL 4 BACKUP / ABOUT
The people behind
the reminder.
Rooted in military service, law enforcement and 911 dispatch, Call 4 Backup carries a simple message: calling for backup is a sign of strength.
Supplied apparel concept image.
Supplied apparel mockup.
WHERE WE COME FROM
Different roles.
A shared reason.
Our backgrounds span rescue, response and being the voice on the other end of the line. We have lost people in our communities to suicide. Those losses are part of why this mission matters to us.
WHAT WE WANT TO MAKE POSSIBLE
More connection.
More honest conversations.
We make apparel that encourages honest conversations, checking in and reaching out for support. For first responders, service members, veterans, families and the people beside them, the message is the same: you deserve backup, too.
Asking for support is a sign of strength. Those we have lost deserve compassion and remembrance, never judgment.
Apparel is not a substitute for professional care. Support resources are available here without a purchase or signup.
Get Help NowFROM OUR STUDIO
One mark.
A familiar message.
THE DESIGN JOURNAL
Finding the words
we carry.
A look at the images and messages behind Call 4 Backup. These early design studies include previous lettering and concept colors; the launch hoodie previews are Military Green and Black.
Explore the design studies
